Redken Acidic Bonding Concentrate Shampoo is an all-in-one formula designed to repair and nourish damaged and bleached hair. Its concentrated formula targets weak bonds caused by color treatments, perms, or heat styling, which account for 2/3 of hair’s strength. By providing proper nutrition for these compounds and restoring the hair’s pH balance with citric acid, this shampoo strengthens hair, reduces frizziness and dryness, and minimizes breakage. With regular use, it also helps maintain the color of colored hair. This highly concentrated shampoo repairs and protects hair, with 56% less breakage and 82% less visible split ends. It is suitable for all hair types and textures, including damaged, processed, and colored hair.

Product Description Redken Acidic Bonding Concentrate Sulfate-Free Shampoo is Redken’s most concentrated all-in-one formula for strength repair for all types of damaged hair. This ultra-rich and luxurious sulfate-free shampoo provides ultimate strength repair, intense conditioning and color fade protection. Featuring Citric Acid, this shampoo contains a concentrated bonding care complex that reinforces weakened bonds within your hair to improve hair strength. This pH-balancing shampoo is specifically formulated with an acidic pH to defend against the negative effects of hair coloring, styling tools, and even water. The result? Hair that looks and feels healthy! 56% less breakage* 82% less visible split ends** 11x smoother hair*** pH balancing For all hair types and textures Ultimate repair, intense conditioning, and color fade protection Citric Acid, an alpha hydroxy acid, which helps reinforce weakened bonds in the hair * When used as a system of Acidic Bonding Concentrate Shampoo and Conditioner vs. non-conditioning shampoo (LOralProduct Test: Date: August 7, 2020) ** When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo (LOralProduct Test :Date: August 6, 2020) ***When used as a system of Acidic Bonding Concentrate Shampoo, Conditioner and Leave-In Treatment vs. non-conditioning shampoo (LOralProduct Test :Date: July 30th, 2020)