Brightening Masque to intensely hydrate, detox & illuminate

The Joico Blonde Life Brightening Masque offers instant moisture, softness, and improvement for blonde hair. It efficiently eliminates minerals that lead to lacklustre and brassy tones. Formulated with arginine, this treatment shields and restores the hair from within. Plus, the unique and exclusive monoi oil combats frizz, boosts and protects the hair against environmental harm.

Ideal for blonde hair

Product Description Masques are for hiding thingsbut it wont be your blonde hair once youve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasyjust on-tone, crystal-clear perfection here. Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose. Heres how: Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse. The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine