Joico Blonde Life Brightening Mask 150ml

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair.

The kind you get on purpose.

Masques are for hiding thingsbut it wont be your blonde hair once youve spent a few minutes with our brilliant blonde-brightening formula.

This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing.

Nothing heavy, nothing greasyjust on-tone, crystal-clear perfection here.